AMA

The Alberta Motor Association enlisted our team to develop a new graphic design and interior finishes program to serve as brand reinforcement, client connectivity and way-finding for customers in locations across the province. The high number of member services, and ensuring customers could find their way around and to each service comfortably, was the centrepoint of the design’s evolution for a clear and consistent application.

The palette of signage offers interest and clarity for a variety of interior and exterior signage, including exterior pylon signs. We oversaw the construction documentation along with the fabrication and installation for all locations; 28 stores in total.